Future Food Symposium: Zukunft gestalten entlang der Go-To-Market-Kette
Innovationen, Erwartungen und Realität in der Lebensmittelbranche
Under the title ‘Shaping the future along the go-to-market chain’, the event shows how successful products are created today – from early market validation to user-centred development and strong brand management to the economic realities of retail. How do we really bring innovations to market – effectively, relevantly and with an eye to the future?
KEYNOTES und THEMENSCHWERPUNKTE:
(The presentations will be held in German or English with live translation.
The final titles of the presentations are yet to be announced.)
- Jerome Meyer, Aldi Schweiz AG - Nachhaltige Kaufentscheide zugänglich machen
- Markus Wanner, Trade Market Intelligence (TMI) - Schnelles Testen von Produkten für einen erfolgreichen Markteintritt
- Pablo Garcia, Gins4U - Customer Experience Driven Product Development
- Andreas Felder, Rembrand - Marken, die bewegen - Markenaufbau als Erfolgsfaktor in der Vermarktung
- Costas Papaikonomou, Una Terra - Commercial Truths & Scaling Sustainable Ideas