Route2Market provides Swiss Food Research members with structured access to partners across food service, retail, and food production, enabling real-world testing and validation of products, concepts, and value propositions. Submissions to the platform are open throughout the year, allowing innovators to engage with market validation when it is most relevant to their development stage.
By enabling structured interaction with market actors at an early stage, Route2Market aims to reduce costly missteps later in the innovation process and strengthen the overall success rate of Swiss food innovation.
Key facts at a glance:
- Platform: Route2Market (open for submissions year-round)
- Focus: Market hypothesis testing and validation
- Partners: Food service, retail, and food production
- Target group: Start-ups, SMEs, and research groups
- Approach: Learning-driven, not primarily funding-driven
Key facts at a glance:
- Platform: Route2Market (open for submissions year-round)
- Focus: Market hypothesis testing and validation
- Partners: Food service, retail, and food production
- Target group: Start-ups, SMEs, and research groups
- Approach: Learning-driven, not primarily funding-driven
You need to increase your customer readiness level?
Submit your products for FREE if you are a member of Swiss Food Research. We will check options:
- Access to chefs
- Product feedback by experts
- Access to test shelfs
- Inclusion of your product F&B offerings at our events
- Submit your product
